Software Development Newsletter - Issue #1

Welcome to the inaugural edition of the Software Development newsletter for Startup Digest. Woot woot
Issue #1  •  June 29  •  View online  •  Suggest a link
Software Development
Software Development
Curated resources for entrepreneurs who want to design, launch and market software or apps for their business.
Welcome to the inaugural edition of the Software Development newsletter for Startup Digest. Woot woot! I’m so glad you’re here. 
My name is Selina, and I’m the VP of marketing for a software development company called Hatch Apps. I work with entrepreneurs every day to help build software for their businesses, and am happy to be a resource for this community. If you’re interested in learning about what development options are available to you, and some savvy ways to build and launch software on a budget, you came to the right place. 
In this issue, we’ll cover some industry related news, resources and tools. If there’s anything else you want to see, don’t hesitate to reach out.
Without further ado, let’s dive in.
Industry News & Updates
The New York Times reports that apps are essential for most brands, but they need to be engaging enough for users to download and use them (seems obvious, right?). “The brand app is no longer just a gimmick to assuage smartphone-addicted millennials. It’s considered a crucial part of a company’s financial strategy. Shoppers in the United States were expected to make $118 billion in retail purchases through their smartphones in 2018, up from $13.4 billion in 2013, according to Forrester Analytics.”

As reported by Tech Crunch, Riskified is an Israel-based startup that uses machine learning to detect fraud. It can be integrated into e-commerce payment systems such as Shopify, Magento, and Stripe to protect your site from fraudulent purchases.   •   Share

Neura, the personalization platform for developers, just launched a new product called “Moments”. It taps a well of data from IoT devices like smartwatches, door locks, body weight scales, appliances, and home security systems to aggregate information to understand a user’s activities in the real world. It determines how those insights can be used to uncover features of an app that can increase engagement.

Resources for app development
If you’re starting to consider different options for developing an app, it can be difficult to figure out where to begin. Here’s a great post that walks you through what software development solution is right for your business, and some in-the-know questions to ask in the evaluation and hiring process.
If you’re thinking about learning a new coding language, it might be challenging to know where to devote your energy. Here’s an article breaking down the languages that might NOT be worth your time
After you’ve developed your app, you’ll want to focus on how to launch and market your product. Check out how to develop a creative mobile app marketing strategy.
Tools to help you create your app prototype
If you have an idea for the type of software or app that you want to build for your business, but you’re not really sure where to begin, these tools are for you. Start bringing your idea to life with an initial prototype.
Balsamiq: Balsamiq is a tool that acts as a whiteboard and allows you to iterate quickly, so you can easily test multiple ideas. The tool is useful for anyone, from beginners to advanced designers.
Sketch: Sketch is a wireframing tool that is a “digital design toolkit built to help you…from early ideas, through to final assets.” The application comes with many different sophisticated features, and may be more useful for designers who already have some experience under their belt.
Mockingbird: Mockingbird is a drag-and-drop web application that allows you to create a design for your app online. Like the other applications, it also has a collaborative feature and allows you to link different mockups together and preview them.
Adobe XD: Adobe XD is an awesome resource if you have an excellent eye for design, and is particularly useful if you’re already familiar with other Adobe Suite products.

That’s it for today! Please feel free to share feedback below, and let me know if there are any additional topics you’d like to see in this newsletter. 
Techstars Startup Digest Software Development is curated by:
Selina McPherson Selina McPherson - Software Development for Tech Startups
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