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Software Development Digest - Issue #2

Issue #2  •  July 20  •  View online  •  Suggest a link
Software Development
Software Development
Curated resources for entrepreneurs who want to design, launch and market software or apps for their business.
Hey techie startup friends!
If understanding the basics of software development for your startup feels a bit like a black box…
You’ve come to the right place.
Welcome to the second edition of the Software Development newsletter. Today I’m bringing you industry news, helpful resources and relevant tools related to creating and launching your own app. Let’s dive in. 💦 
Industry News and Updates
The App Store celebrated its 10th birthday on July 10th

Startup News: Olio, the app that lets you share unwanted food items with your neighbors

Product Release: Spotify tests Spotify Lite for Android

Helpful resources for app development
How much does it really cost to build an app? Hatch Apps did a comprehensive study to find out by submitting requests for proposals (RFP) to 100 firms for an app with basic features. The result? 49 firms responded, and the average development cost can easily exceed six figures.
It can be really, really difficult to tell the difference between a good developer and a great one. If you’re currently on the lookout to hire a developer, check out this piece on the telltale signs of a great developer
When you’re ready to design your app, remember that user experience (UX) matters - a lot. Here’s an article on microinteractions, one of the best ways to give your users feedback as they use your app. 
Tools for App Store Optimization:
After you’ve released your app, you’ll want to tap into App Store Optimization (ASO), or the process of ensuring your app is optimized to show up higher in searches. Here are some tools to help you get started:
App Radar - App Radar is a keyword tracker that will track how your current keywords are performing and recommend new ones to you based on the latest trends.
App Annie - App Annie uses current app market data to help you grow your business. They state that using their services can help you “navigate the entire app lifecycle,” from acquiring new users to monetization.
The ASO Project - The ASO project will deliver specialized reports based on how your app is doing and help you improve your search visibility.
GummiCube - GummiCube uses mobile app data to help you increase quality users and has live focus groups for A/B testing so you can convert more users.
Priori Data - Priori Data provides you with a plethora of data to help you track top app performers and understand chart and keyword ranks.
Cheers,
Selina
Techstars Startup Digest Software Development is curated by:
Selina McPherson Selina McPherson - Software Development for Tech Startups
selina.mcpherson@startupdigestmail.com
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