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Intro to Software Development - Issue #4

Issue #4  •  September 20  •  View online  •  Suggest a link
Software Development
Software Development
Curated resources for entrepreneurs who want to design, launch and market software or apps for their business.
Is it just me or does back to school season make you want to take stock of what you know, and learn something new?
I’m learning how to use a new visual idea builder called Milanote to help me launch some creative projects. But you’re here to learn about software development and I’ve got a great lineup of resources to bring you up to speed. Let’s do it.
Resources on Software Development
If you’re thinking about building an app, having a great idea is an awesome first step. What’s next? This 10-day email course is a great tool for those of you looking to take that idea to the next level. From positioning to market research to the tech stack that would work best for you, it has it all.
Iterate, iterate, iterate! That’s a phrase we hear all the time when it comes to great software. But when it comes to creating a great app experience for your users, how do you know what to change? Conducting user tests is key to finding ways to improve your app and make pivots as a company. Here’s are 16 tips to improve your user tests.
If you’re sitting on a great app idea, you may be ready to start talking developers. But how do you hire the perfect person to take your concept to the finish line? Business of Apps covers 15 key questions to ask app developers before bringing them onto your project.
Managing your app users
Push notifications are an effective tool to keep users engaged with your app, but unnecessary push notifications can annoy customers. How do you walk that line? Consider when, why, and to whom you’re sending notifications to, and optimize your notifications and make your app successful.
In our last newsletter we highlighted Fanbytes, which allows you to hire Snapchat influencers to promote your app. But if Snapchat isn’t the only market you want to reach, here’s a list of 15 free or free trial-based influencer services to help you reach customers across all social media channels.
Finally, whenever you’re building campaigns to get more users, it’s important to set a goal to determine which channels are working well for you. That means setting KPIs, or key performance indicators, to track what’s effective for your app. Check out this handy Hubspot article on setting KPIs to make sure you’re focusing on the right metrics.
Industry News and Updates
Instagram sets its sights on ecommerce

Silicon Valley is changing, and its lead over other tech hubs narrowing

That’s it for this week…
Techstars Startup Digest Software Development is curated by:
Selina McPherson Selina McPherson - Software Development for Tech Startups
selina.mcpherson@startupdigestmail.com
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